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Cauldron Solutions Demonstrates Cauldron Software Platform at CableNET 2005

Showcases Management Capabilities of Complex Processes Involved in Production, Distribution and Transaction of Digital Services

SAN FRANCISCO, April 3 /PRNewswire/ -- The National Show -- Cauldron Solutions, the leading provider of technology solutions that manage the production, distribution and transaction exchange of on-demand content, today announced the demonstration of the Cauldron Software Platform at CableNET(R) 2005, a highlight of The 2005 National Show (the annual convention and international exhibition of the National Cable & Telecommunications Association) held on April 3-5 at the Moscone Center in San Francisco.
The Cauldron Software Platform comprises a set of products that simplify traditionally complex business processes required to compete effectively in the on-demand world. It does so by providing proven solutions to issues pertaining to producing, distributing and enabling access to digital content.

The Cauldron Software Platform falls into two major categories: Transaction Processing & Management and Media, Product & Service Management. The Transaction Processing & Management product suite simplifies the complexity of servicing consumer requests associated with on-demand and interactive entertainment offerings. The Media, Product & Service Management product suite simplifies and rationalizes the process of creating digital products and services for the on-demand world.

"Consumers increasingly want choice, flexibility and ubiquity when it comes to digital media services; more importantly, they want the behind the scenes complexities of on-demand media distribution to be masked from them," said Steve Salzinger, president of Cauldron Solutions. "As shown today, the Cauldron Software Platform helps MSOs efficiently manage the complexity inherent in integrating together business functionality from a variety of systems. This makes it easier for both content and service providers to deliver compelling media experiences to end-users while profiting from this exchange."

The core technology of the Cauldron Software Platform is based on a common data and process model that takes into consideration complex interactions (both business-to-business and business-to-consumer) that are inherent in the on-demand media economy. It transforms such processes into discrete modular application logic that can be easily and intelligently adapted to a variety of scenarios.



The Cauldron Software Platform demonstration can be found in the CableNET pavilion, section A, pedestal 1.

About Cauldron Solutions

Cauldron is the leading provider of software that enables on-demand digital media distribution and transactions. The company's intelligent digital media platform enables content and service providers to flexibly control their offerings to give consumers the digital media they want, anytime, anywhere. Cauldron clients include Cablevision, Comcast, Cox, Hearst, and the Rainbow Media Networks including IFC, AMC, WE, Fuse, MagRack and Sportskool. Cauldron Solutions is a privately held company based in New York City, NY.

For more information on Cauldron Solutions visit the company's website at: http://www.cauldronsolutions.com/ /

Source: Cauldron Solutions

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